10 Ways the American Red Cross Can Help Build Your Audience

Get the local story with news your community can use — connect with your local Red Cross chapter. Here's the top 10 ways the Red Cross can help build your audience:

1. We're plugged into the next big story. Nothing grabs the attention of your audience like a disaster or other emergency. When crisis strikes in your market, you can bet on Red Cross involvement in newsmaking events.

2. We bring you the faces behind the story. Every day the Red Cross helps save lives in communities across the nation and around the world. We provide the human-interest stories that draw audience attention.

3. We prepare your audience for emergencies. When storm season begins, we provide safety messages. When the blood supply is low, we tell your audience where to donate. Before a disaster strikes, we tell your community how to protect itself. After an emergency, we guide your audience where to turn for help.

4. We can give you a positive link to your community. The Red Cross is the most trusted and respected humanitarian organization in the country. Boost the success of your community service projects by partnering with your local Red Cross chapter or Blood Services region.

5. We connect you with the world. With more than 1,000 chapters and Blood Services regions nationwide and international delegations around the world, the American Red Cross can connect you to news on a global scale.

6. We've got the experts. Whether you need authoritative information on preparing for a disaster, an informed report about international relief efforts, facts about the safety of the nation's blood supply or the impact from the shortage of lifeguards, the Red Cross has a host of experts to comment on a variety of subjects. Together, your station and the Red Cross will save lives.

7. We've got your numbers. With more than 6 million volunteers, 35,000 employees and countless numbers of people served, the Red Cross network reaches every demographic in every market nationwide.

8. We keep your audience healthy and safe. As the leader in helping save lives in communities, people look to the Red Cross for health and safety news and information on disaster safety, first aid and CPR, donating blood, lifeguarding and water safety, automatic external defibrillators (AEDs), HIV/AIDS education and more.

9. We're the top humanitarian brand. The Red Cross symbol enjoys universal credibility, trust and respect - values important to audiences, components key to effective news delivery.

10. We're neutral and impartial. The Red Cross is part of a global movement. Our neutrality and impartiality ensures us to have an unbiased, unrivaled and credible presence in communities around the world.